27Oct 2017

Shreve Land has built in 15 states during the past 50 years, accounting for 19,500 places that individuals and families have called home and 18.9 million square feet of space that individuals have worked, learned, worshiped, played and grown in. To honor that accomplishment, Shreve Land celebrated by giving back to the community that is home to the organization’s headquarters and founders.

Shreve Land choose a project that would impact a local need. Partnering with United Way and SPAR (Shreveport Public Assembly and Recreation), Shreve Land employees built a learning trail that’s designed to help adults interact with children to boost language and literacy development. In the local 10 parishes, “52 percent of children enter kindergarten unprepared,” according to United Way of Northwest Louisiana.

“As Shreve Land Constructors, LLC celebrates 50 years of uncompromising commitment to quality in the construction industry, we knew there was no better way to celebrate then by giving back to the community that our organization originates from,” said Carl Bantle, President of Shreve Land Constructors, LLC. “We value education and the young people who will be the future leaders of our community. By partnering with United Way and SPAR, we are able to celebrate through building an educational experience for the upcoming generation.”

Throughout the course of the year, Shreve Land has had a theme to commemorate its anniversary of “Build 50 More.” Shreve Land celebrates the past by looking to the future generations. “As builders, we enjoy building projects that have lasting value for the years to come,” said Clay Mitchell, Chief Operations Officer of Shreve Land Constructors, LLC. “We celebrate the past 50 years by looking forward. The Born Learning Trail gives value in education and promotes exercise for the community for many years to come.”

As 2018 approaches Shreve Land will not forget the rich history that it has come from and looks forward to building the next 50 years.



AB Palmer Kid Camps say “thank you” to United Way and Shreve Land Constructors, LLC!
Pictured (left to right): Baronette Robinson, A.B. Palmer Center Manager; Bruce Wilson, United Way President/CEO; Ollie Tyler, Shreveport Mayor; Shelly Ragle, Director of SPAR; Carl Bantle, Shreve Land President


Ground breaking ceremony by honorable guests.



13Oct 2017

Greetings from Baton Rouge, Louisiana!

The three-story E-Urban style multifamily community in Baton Rouge has only one building left needing a rooftop. Interior work such as cabinets and countertops are being installed. Shreve Land Constructors is moving along with the project and looks forward to having the 336-unit project completed this coming spring.

Get project updates and news by following @ShreveLand on Facebook and Twitter!

21Jun 2017

Louisiana State University (LSU) professor and Ph.D. student visits Park Rowe job site in Baton Rouge, Louisiana. Shreve Land enjoys opportunities to connect with local universities. Following the job site tour, Assistant Professor Yong-Cheol Lee said, “It was a great experience for us. The large scale site looked really well-managed…” The Park Rowe project is an E-Urban style multifamily community with 336 units currently being framed and beginning installation and dry wall.



Top photo: Andrew Adams, Tianyi Zhang, Yong-Cheol Lee (left to right)
Bottom photo: Yong-Cheol Lee, Andrew Adams, Hugh Kerr (left to right)










05Jun 2017

Job growth continues to increase across the nation along with a growing multifamily sector.

Read the latest report from Marcus & Millichap Conference in Houston. Click on the image below. 


10May 2017

The Reserve at Couret Farms project has been noticed by Lafayette locals for its order and cleanliness. Shreve Land Constructors, LLC Superintendent Scott Shaw gives credit of the productive and clean job to his team. Shaw has focused on the importance of his relationship with all parties involved in the project, including the architect, engineers, subcontractors, owner representative, laborer and job clerk, to name just a few. “I could not do it without my team. I would not trade them for anything,” says Shaw.

On-site utility difficulties and inclement weather have not slowed this team down. The Reserve at Couret Farms’ field personnel have been keeping the project moving forward in a timely manner, according to Project Manager Jason Reeves.

Shaw prides himself on having open communication and identifying matters with his team early on. “When potential problems are identified early, as a team, we can take care of them before it affects the pace of the project. We are proactive in everything we do,” says Shaw. The superintendent’s 30 years of construction experience impacts his approach.

The Lafayette- garden style apartment complex with 175 units is expected to be completed in Spring of 2018.

09Mar 2017

Shreve Land is currently framing three-story buildings, the size of football fields, with crews working diligently on site. Qualified subcontractors like Armour Concrete are working with precision, and management is planning and executing the work in an orderly fashion. “We enjoy what we do, and it’s a pleasure to be building for a longtime client,” says Senior Project Manager Curtis Prda.

It takes the best people to construct a job of this size. Superintendent Garry Balentine says we have just that, “It’s exciting to be on a project this size and at this complexity. I have a good team, and we are going to knock it out of the park.”

Park Rowe is an E-Urban style multifamily community with 336 units that many will call home, and Shreve Land is excited to be spending another day of what it does best in Baton Rouge, Louisiana.

16Oct 2016

If you’re looking to attract more of the 18-35 crowd dominating demand for apartment rentals today, here is some advice.


Go Digital

Millennials are used to being able to do just about everything with the click of a button, and the correlation between an apartment community’s web presence and that community’s popularity with millennials is undeniable. Develop and maintain an attractive web page, make it possible to apply for an apartment and pay rent online, and manage social media accounts for your communities if you want to have a hope of recruiting and retaining more millennial residents.


Champion the Environment

Millennials care about sustainability. They want low-flow plumbing fixtures, compact fluorescent or LED lights, programmable thermostats, and energy-efficient appliances. Show prospective residents that you are a proud steward of environmental sustainability, and your apartment’s appeal to millennials will likely rise.


Focus on Community

Most millennials hardly remember a world without internet, and have carried a mobile phone in their pockets for at least half their lives. Millennials are used to and, in some ways, dependent on virtual communication. But they’re increasingly aware of this dependency, and value in-person community as a result. Pay attention to detail when designing community spaces. Give residents the opportunity to lead and attend yoga and pilates classes in your fitness centers. Host engaging community events. And use your website and social media channels to promote them.


Revamp Amenities

Millennials have the capacity to mystify older generations, but leave no mystery as to what they want. Designer finishes, pet-friendly amenities, bicycle workspace and parking, fully wired communities, and charging outlets with USB ports are a few of the amenities millennials care about. Tailor your amenities to cater to millennials, and millennials will follow.


Younger adults have always constituted a large share of apartment demand, but millennials are even more drawn to apartments than their parents and grandparents were. To capitalize on this trend and make your apartment attractive to the millennial generation who can keep your occupancy rate high, work with a multifamily contractor who is committed to quality and will work to make your vision a reality.



16Sep 2016

Micro-units, self-contained apartments measuring between 150 and 500 square feet, are springing up in urban centers of cities like Dallas, New York, and Seattle. Here is some information to help you understand what classifies as a micro apartment, why micro apartments are growing in popularity, and whether a micro unit is for you.


What is a micro apartment unit?

Several definitions for the micro apartment can be found online. They vary slightly, but more or less all stipulate that a micro unit must:

  • Be small (in some markets, no larger than 250 square feet; in others, up to 500)
  • Be a single room (+ a bathroom)
  • Not have a full kitchen
  • Provide access to a full community kitchen and other communal space


What’s driving the micro unit movement?

For most millennials, the dream of homeownership has fallen to the wayside. Members of this much talked about generation are increasingly demonstrating that they value experiences over things. They would rather live close to the cultural opportunities a city provides than have space to collect and store belongings. Whereas a baby boomer might look at a 250 square foot space without a full kitchen or even a single bedroom as “no apartment,” a millennial might see it as a perfectly suitable space to call home for the next several years. With urban land selling and renting at high prices, micro apartment units present an affordable downtown living option.


Can a micro apartment be livable?

This, as illuminated in the example of the millennial and baby boomer above, is a matter of perspective. Micro units are small, but encourage residents to spend time in community spaces and outside of the apartment as well. Provided a resident does little more than decompress and sleep in his or her unit, concerns about adverse psychological effects seem unwarranted. A well-designed, well-laid out micro unit, viewed in the context of the community to which it belongs, can provide an urban dweller with everything he or she needs to live a vibrant home life.


Another point to consider when trying to answer this question is the extent to which micro units vary. In Dallas, where space is less of an issue than it is in New York City or San Francisco, micro apartment tend to be closer to 500 square feet than 150 square feet. While unable to satisfy some definitions of the micro unit, these apartments sometimes have a separate bedroom.


With urban space at a premium and demand for prime city living space high, micro apartments are a logical addition to the rental options apartment dwellers have. If you own, manage, or develop multifamily residential properties and are eyeing prime real estate that’s too small to construct many full-size apartments, consider the micro apartment model.



15Aug 2016

For the last several years, virtually all major real estate markets (and most submarkets) have experienced a healthy and sustained boom in multifamily development. History suggests this boom is due to draw to a close soon. Consumer and demographic trends suggest otherwise. Here, we explore some of the trends that may keep the multifamily boom going strong for a while yet.


Rising Rents

In most parts of the country, apartment rents are still rising steadily. In the past, steadily declining rents have preceded the scaling back of multifamily development.


Low Vacancy Rates

Cities that have seen the most dramatic increases in multifamily construction rates, like Dallas, still have remarkably low vacancy rates. This suggests there is still considerable demand for new units.

Rock Bottom First-Time Home Sales

According to the National Association of Realtors, the annual share of first-time home buyers in 2015 was at a three-decade low. High home prices and mortgage rates deter would-be buyers, who choose to rent houses or apartments instead.


Millennial Influence

Another probable contributor to last year’s low first-time home buying rate is the millennial generation’s preference for apartment living. Millennials are aging, accumulating wealth, and voting in droves to live in urban apartments rather than suburban houses. As long as this trend is not bucked, demand for multifamily units should remain high. An increasing number of Baby Boomers are choosing to move from single-family homes to multifamily communities as well.


The current apartment boom cannot be sustained forever, but it may have a lot of life left. If you live in a city with low vacancy rates and rising apartment rents, capitalize on these market trends by developing that apartment community you’ve been thinking about. Just be sure to choose a multifamily contractor with the experience and knowhow needed to make it great!



21Jul 2016

Consumers want to live greener, healthier lifestyles. Contractors and developers are growing increasingly keen on championing environmental stewardship. Materials producers are investing more in the research and development of sustainable building materials. These three forces, working together, have resulted in the proliferation of both the availability and use of eco-friendly materials in building construction.


Carbon-Negative Cement Alternative

Cement is cheap, durable, and stylistically adaptable. It also leaves a seriously heavy carbon footprint. Ferrock, a green alternative found to be five times as strong as Portland cement, is eco-friendly from the time it is manufactured until it is applied on site.


Recycled Steel

More than 65 tons of scrap steel are recycled every year, the bulk of which comes from old automobiles. Recycling steel requires relatively little energy and saves landfill space. When used in place of wood beams, which are less-resistant to the powerful forces of Mother Nature, recycled steel also saves a lot of trees.


Recycled Composite Lumber

When using wood in construction projects, the most environmentally responsible way is to use composite lumber made from recycled wood and plastic. Available in a range of shades and designs that emulate real types of wood, recycled lumber is exceptionally strong and durable. It is also more resistant to mold and rot than treated wood.


Low-E Glass

Low-emissivity glass keeps heat from entering a building in the summer and escaping in the winter. Low-E glass costs only slightly more than traditional storm windows, and can reduce heat lost through glass by as much as 50%.


Plant-Based Insulation

San Diego-based Malama Composites was one of the first movers to enter the plant-based polyurethane rigid foam game. Today, the company’s plant-based foam insulation acts as an effective insulator against moisture and heat, boasting a higher R-value than fiberglass or polystyrene. The plant-based insulation, made from bamboo, hemp, and kelp, is also excellent for the acoustics of a room.


Plastic Roofing

Plastic is not exactly the darling of the environmentalist movement. But we’ve produced a lot of the stuff, and we might as well recycle it. EcoStar carries sustainable roofing tiles made from 80% recycled plastic and rubber. Plastic Lumber Yard, another roofing manufacturer, makes plastic roofing slates from recycled materials that are themselves recyclable.
Sustainable building materials will be at the heart of research and development in the construction industry for years to come. Some day, it may even be the norm for buildings to be constructed of virtually 100% recycled or repurposed materials. In the meantime, there are plenty of ways for you to demonstrate your commitment to environmental stewardship in the projects you take on.

21Jun 2016

Residents of the most modern and luxurious apartment communities live such comfortable and convenient lives that even mansion dwellers could be forgiven for envying them. As innovations in construction and technology are incorporated into newly constructed and renovated buildings, the bar on what apartment hunters can reasonably expect from the communities they consider rises. Here are a few rewarding amenities we’re seeing more and more in new apartment communities.


Smart Technology

The field of home automation is bustling with innovation and development, and it’s not just homeowners who covet this technology. Dozens of smart gadgets, as well as home automation control systems, can be installed manually in your apartment. Smart thermostats are the first smart device to appear en masse in new apartment communities. We’re on the lookout for more smart technology, including washers and dryers.


Package Delivery Lockers

One popular apartment amenity that benefits both management staff and tenants is the electronic package delivery system. The solution to virtually all package-related woes, electronic delivery lockers eliminate the need for management staff to act as middlemen between delivery couriers and package recipients. They also enable residents to securely retrieve their packages 24/7. Parcel Pending, a total package management solution provider, offers pricing and revenue-sharing options that make investing in the equipment and technology affordable.


Resort-Style Pools

The growth of “resort-style living” communities for apartment dwellers and retirees has been one of the most popular multifamily residential trends over the past few years. One resort-style amenity that almost every apartment hunter in the North Texas area seeks is a lavish community swimming pool. Features such as a built-in sun shelf and poolside cabanas make a multifamily residential community stand out against one with a run-of-the-mill pool.


Fancy Gyms

In order for your community’s fitness center to be a selling point to apartment hunters in the area, it better have long hours and a selection of the latest and greatest exercise equipment. Attachable TVs, yoga and pilates rooms, and 24/7 hours are some of the features that can make prospective residents view your fitness studio a viable alternative to a monthly gym membership.


Pet-Friendly Features

What was once unthinkable for most apartment dwellers now seems almost mainstream. Pet-friendly apartments can be found across the country now, and many communities have amenities designed specifically with pets in mind. Dog parks, pet runs, and grooming facilities can have a magnetic pull on a loving pet owner.

08Jun 2016

One of our very own was awarded the Most Responsive Contractor certificate by HUD. Congrats, Ginger! We are proud of you!

The honor was received during the Davis-Bacon Electronic Payroll Submissions system conference.

21May 2016

100 years ago, half of the country’s population lived in rural areas. Today, more than 80% of Americans live in cities. We’re employed in different industrial sectors than we once were. And robots have rendered unnecessary tasks that once required human labor or knowledge. Let’s take a look at how these facts of American work life and other broad movements drive trends in commercial development.


Even More Urban Development

With four of every five Americans already living in urban areas, we don’t expect another dramatic farm-to-city migration. As two of the largest generations, baby boomers and millennials, seek access to city amenities at an ever-increasing rate, steady urban growth is expected to continue. This is a trend we’re also noticing in suburban areas, where mixed-use developments are growing in popularity, building up is cooler than building out, and public transportation links to city centers are in high demand.


Increased Competition

Office, retail, multifamily, hotel, and special-purpose ventures all vie for centrally located urban land, driving up prices and the pressure to use space efficiently. Brick-and-mortar retail spaces hurt by the growth of e-commerce sales are experiencing a squeeze, while luxury communities and tech firms move into or build over recently vacated space. Another type of development gaining urban ground is live/work space.


Growing Role of Technology

Technology is changing the way general contractors build, as well as the layout of commercial spaces. Some startups are designing workspaces to revolve around the technology that drives their business. Others are favoring open floor plans that encourage productivity and increase accountability in the workplace.


Sustainable Construction

Last, we’re continuing to see a shift in the materials used in new construction projects. Recycled and renewable materials, ranging from steel to straw, are more readily available and widely used than they were just a few years ago. The U.S. Green Building Council’s LEED certification program provides incentives for sustainable development. Already, 70,000 LEED-certified projects have been completed. The WELL Building Standard, a new measure designed to promote the health and well-being of building occupants, should spur even more eco-friendly renovations and constructions.


This is an interesting moment in the evolution of commercial construction. Keep your eyes peeled for these and other changes you notice!



21Apr 2016

2015 was a banner year for multifamily development in Dallas. At any given time, a dozen or more high-rise units were in the works somewhere in the metroplex. Many smaller apartment communities cropped up between Fort Worth and Plano during the calendar year.


Unprecedented in Scale

Exceeding even the real estate boom of the 1980s, the pace of development in the apartment market has increased by nearly 300% since 2005. As New Year 2016 rolled around, nearly 40,000 units were under construction.


Why the Boom?

From office and industrial construction to preowned home sales, the North Texas real estate market at large is booming. The biggest driver of this development is population growth. The area’s population has surged by around 130,000 annually for the past several years. The exceptional growth in the multifamily sector has benefited in particular from large numbers of young professionals not yet ready or less interested in the responsibility of home ownership. Empty nesters looking to downsize and move closer to an urban center also spur the boom.


Looking to the Future

Market analysts suspect that market growth in this cycle peaked in 2015, after five years of rapidly increasing growth. While it is likely that fewer big multifamily development contracts will be drawn up in 2016 than in 2015, steady population and jobs growth should keep demand for new multifamily units high.


It’s a great time to be involved in North Texas real estate. New apartments are increasingly amenable, and apartment hunters have more variety to choose from than ever. It will be interesting to see how much more the DFW cityscape changes as a result of development over the next few years.

17Mar 2016

The student housing sector has had great momentum over the last few years as it has seen record breaking construction and occupancy numbers. With another big year behind us and a new year ahead of us, we are looking into what made the 2015 student housing sector successful and what’s ahead for 2016.

A college education is becoming increasingly important, therefore enrollment is growing by the thousands adding a significant increase in housing demand. Larger universities are experiencing high enrollment numbers but not enough supply for incoming students. Furthermore, universities that require first year students to reside in on-campus housing have been averaging a 104% occupancy in 2015.

With the flood of student housing starts in 2015, developers really amped up the standard amenity package. Student housing communities are fulfilling students’ active and social lifestyles with enhanced fitness centers complete with pilates and spin rooms, game rooms equipped with gaming systems and big screen TVs, as well as study areas with high speed internet and brand new technology. Because developers delivered a product that didn’t previously exist, the new units were easily and quickly absorbed over 2015.

As 2015 ended on a high note for student housing, the new year brings big promises for a busy and successful 2016. Even more students are expected to enroll this year. Axiometrics is forecasting an increase of over 200,000 new students for Fall 2016. This will help balance the supply and demand and support the strong rent growth we have seen over the last year. An additional 38,000 new student housing beds are expected to hit the market Fall 2016 to house the flood of new students, and that number is likely to grow over the next 12 months.

01Mar 2016

2016 is shaping up to be the year of mixed-use developments.  This couldn’t ring more true for the Dallas-Fort Worth area, mixed-use is the new trend everyone wants to be a part of.  With their blend of retail, office, and living space, it makes this concept very attractive to today’s renter.  The multifunctional spaces in a relatively small footprint just make good business sense, and this is why we are seeing so many projects underway in prime locations such as Plano, Frisco, Coppell, and Richardson.

The great thing is this even translates well for redevelopment within the urban core.  Mixed-use development allows for individualized planning within each project.  We don’t want another cookie cutter apartment building, rather a community within a city that meets the needs of its residents.  So what are the key factors of a successful mixed-use development?

Instead of focusing on the urban core vs urban-suburbia, residents simply want walkability. The resident of a multi-use property is looking for a live-work-dine location.  Within their community, residents are seeking dry cleaners, restaurants, banks, grocery stores, and retail. They want to save their car for weekends out of town.  To accomplish this we need pedestrian safe experience.  When they do decide to get out “town” they need to be close to major highways and public transportation. Developing a mixed-use project that is close to employment or offers convenient methods of transportation is often a major selling factor.

To be mixed-use, you must be (strategically) mixed. Establishing at least one or two anchor components that can support the entire project is important. However, you are going to need to mix the space, get some diversity in there, and potentially challenge the zoning laws. Think about it, up until the 20th century, our entire country was mixed-use.  It wasn’t until zoning laws were introduced in the early 1900’s that we relegated certain industries to certain areas and our living became so compartmentalized. These zoning laws had great intentions and still have their place, but sometimes rules are there to be bent.

Instead of building the development so the people come to you, a smart developer will build where the people and employment growth already exist. The saying “if you build it, they will come” isn’t always true in real estate. In this case, targeting locations that are experiencing significant employment growth, such as Plano and Frisco, is going to be more successful than targeting the urban core where mixed-use developments are already underway and employment growth is not as substantial.

Architectural Significance
No body wants to see another strip mall. Suburbia is plagued with them. If their job is going to be in suburbia, and it makes sense for them to live, work, play in the suburbs, then they want to make coming home a pleasure. Look for architecture that is going to be of significance to the area while not being a departure from current designs in the area. Thoughtful details, high-end finishes, and amenities. The people that want to be part of a mixed-use project want to be part of a lifestyle. They want to be part of a community and the architecture should be cohesive and significant.

Mixed-use projects are really how we settled land in the beginning with multiple uses in one smaller footprint. It’s always interesting to watch us return to our hypothetical roots and do things “the old way”. Maybe our ancestors had it right after all.


22Feb 2016
dallas construction

Looking back at 2015 Dallas had a record-breaking year in real estate. Reports are showing that last year was the best year for the DFW metro in over 30 years, and all signs are saying 2016 will outpace 2015! Given the average age of our relatively young work force, this means that most of our current workforce was not alive the last time Dallas had a real estate boom equal to what we are experiencing today. Since the last real estate boom was driven by investments gone wrong, our hopes are that the 2015 real estate boom will set Dallas to be a major player in the real estate game for years to come.

What is causing the current real estate boom in DFW?  Prior to, and during 2015, several large corporations migrated to Dallas causing enhanced estate activity. What is it about Dallas that caused companies such as Toyota, Kubota Tractor, and Farmers Bros. Coffee to relocate North Texas? The formula is simple: a young workforce, affordable real estate, and low taxes. Companies located in California are experiencing substantial cost savings, and the ability to attract new younger talent by packing up and heading to DFW, so here they are!

This new growth, or shift in capital development for companies, brings jobs to the Lone Star State. Companies including Liberty Mutual Insurance, State Farm Insurance, and Charles Schwab brought substantial employment gains to Dallas. Of course anytime there is job growth we will see a correlation between population growth and a need for new commercial and multifamily developments. Dallas led the nation in 2015 with 40,000 or 14% of the approximately 285,000 new units brought on nationwide. With rents continuing to rise and vacancy rates at less than 5%, DFW’s boom should continue through 2016.

On the commercial development front, Dallas continues to lead the pack. The new $2 billion Legacy West development in Plano is one of the biggest new developments in North America. According to Urban Land Institute, Dallas has been ranked as the #1 city for real estate in 2016. Throughout this year there will be an ongoing focus on the booming job market that will continue to fuel the real estate surge, and it all just keeps trickling down from there. We can’t wait to see everything unfold.  What an exciting time to be part of this great city!



28Dec 2015

In case you aren’t a resident of Dallas or are a Dallas resident but live under a rock, Dallas is booming. About 12,000 units were delivered in 2014 and more than 16,000 just this year. With Dallas leading the nation in job growth and construction, new units are filling up faster than ever and rent growth has not slowed down.

What is it about Dallas that is attracting so much growth and construction opportunity? Let’s take a closer look…

Dallas’ job growth is stronger than in most metros, which has attracted commercial real estate activity in all property sectors. Toyota Motors is in progress with a successful move to DFW to become Dallas neighbors with other Fortune 500 companies such as Dr. Pepper Snapple, Exxon Mobil, AT&T, Southwest Airlines, J.C. Penney and many more. For other employers to see the success of Toyota’s relocation, we expect to see additional larger companies migrate to DFW.

A dreadful commute can deter potential talent and existing employees from working for a company. Setting up shop in Dallas means you will be close to a major highway whether it is the recently expanded 635 or one of the many tollways: Dallas North Tollway, President George Bush Turnpike, or Sam Rayburn Tollway. The City of Dallas has also improved its public transportation system adding the DART Rail Orange Line in Las Colinas, the D-Link that runs through Downtown Dallas for free, as well as expanding and adding express lanes to the extremely popular, but dreaded, 635.

In order for companies to attract new talent, a vibrant location is essential. They want to live, work, and play in their bubble without having to travel far. As said in Bisnow, “companies can’t risk being stuck in a loser location.” And in Dallas, the talent pool is located throughout Downtown Dallas, Addison, Las Colinas, Plano, and Frisco. These Dallas cities are also prime for dining, entertainment, and shopping catering to residents’ lifestyles.

In the DFW area there is still enough land in these prime locations for companies to develop a build-to-suit building when relocating to Dallas. This allows the company to design a campus that fits their needs without owning the building.

Development isn’t slowing down in Dallas and demand for new product is strong. As more employers move towards the large talent pool of Dallas, more employees will continue to follow.

21Dec 2015

Designing LEED apartments is not only important for our environment but it also has a substantial impact on the future and how residents go about their day-to-day lives. LEED designated apartment communities are becoming the new norm for new developments. However, leasing professionals are still struggling to educate residents on the benefits that speak to the needs or wants of the millennial age group. Because this age group is the biggest demographic in multifamily history, we have to rethink the way we market and design communities with millennials in mind.

Millennials want to do good in the community. They grew up during the push to start recycling and they watched the backlash of climate change happen before their eyes. They are also noticing influencers being more health conscious, and they are taking note and following others’ leads. However, it isn’t very often that a millennial resident chooses community A over community B because community A is a LEED certified community. They first consider price, quality, and location before they even look at the benefits of living at a LEED community. So how can we make living at a sustainable community more appealing to Millennials?

Customers don’t always understand what it means to live at a LEED community, so we have to get creative and rethink our vocabulary so that we’re speaking a universal language. Millennials are also price conscious so instead of pointing out LEED features, point out features that are going to save them money. This is also a great way to overcome price objections.

Then there is the cool factor. Millennials are all for cutting edge trends, what influencers are doing, and how they are making the world a better place. While it is important to show your prospects how LEED features are working, you must add an extra emphasis on what the feature is doing for planet earth. You want your prospects and residents to know that you are driving change to help the world, and by living at your community they are too. Communities can also set goals to promote the use of the features. This will give millennials a sense of pride that is worth sharing with their peers.

LEED apartments are important for the apartment lifestyle and for the future of the environment. It is up to us to make LEED successful and useful for residents.